Discussion

In some ways, the social consensus for the Newton community is delicate. The group faces some significant challenges. External forces (the market, friends, family and colleagues) make the device difficult to use in both a pragmatic and symbolic sense. Moreover, this is an entirely consumer-sustaining reality as there is little to no participation by the marketer. Apple is only mentioned for previous behaviors regarding the Newton. Namely, doing a poor job of marketing the device and then discontinuing it altogether.

last modified on April 27, 2004