Albert Manuel Muñiz, Jr.

 
Campus address
DePaul University
Driehaus College of Business
Department of Marketing                                                    
7500 DePaul Center
1 East Jackson Boulevard
Chicago, IL.  60604-2287
312.362.5034 (office)
amuniz@depaul.edu
Official DePaul Webpage
LinkedIn profile
ResearchGate profile

Academic Employment

DePaul University, Chicago, IL.
Kellstadt Graduate School of Business
Driehaus College of Business
Professor of Marketing, 2013 to present
Associate Professor of Marketing, 2005 to 2013
Assistant Professor of Marketing, 1999 to 2005
 
University of California, Berkeley
Walter A. Haas School of Business
Lecturer in Marketing, 1997 to 1999
 
University of Illinois, Urbana-Champaign
Instructor in Business Administration, 1992 to 1996
 
Education

Doctor of Philosophy in Business Administration
University of Illinois - Urbana/Champaign, January 1998
Area of concentration: marketing/consumer behavior
J.M. Jones Fellow; Haring Symposium Fellow
 
Master of Science in Advertising
University of Illinois - Urbana/Champaign, August 1992
Hearst Foundation Assistant
 
Bachelor of Science in Advertising
University of Illinois - Urbana/Champaign, May 1991
Graduated with Highest Honors
 
Academic Impact

https://scholar.google.com/citations?user=CqKsWu0AAAAJ&hl=en

Research interests

Sociological aspects of consumer behavior, branding, brand community, sociology of brands, consumer-generated content, co-creation, computer-mediated marketing environments.

Refereed Articles

Albert M. Muñiz, Jr., Toby Norris and Gary Alan Fine, “Marketing Artistic Careers: Pablo Picasso as Brand Manager,” European Journal of Marketing, 2014, Volume 48 (1/2).

Yun Mi Antorini, Albert M. Muñiz, Jr., and and Tormod Askildsen, "Collaborating with User Innovation Communities: Lessons from the LEGO Group," MIT Sloan Management Review, 2012, Volume 53 (Spring).

Hope Jensen Schau, Albert M. Muñiz, Jr., and Eric J. Arnould, “How Brand Community Practices Create Value,” Journal of Marketing, 2009, Volume 73 (September), 30-51. [Awarded a Citations of Excellence Award for 2014 and 2013 by Emerald Management Reviews for being one of the top fifty most impactful management articles of 2009]

Stefania Borghini, Nina Diamond, Robert V. Kozinets, Mary Ann McGrath, Albert M. Muñiz, Jr. and John F. Sherry, Jr., "Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place, " Journal of Retailing, 2009, Volume 85 (September), 363-375. [Selected by Emerald Management Reviews Independent Review Board as one of the top fifty management articles of 2009. Winner, 2011 Davidson Honorable Mention Award for the Best Article in Volume 85 (2009) of the Journal of Retailing]

Nina Diamond, John Sherry, Albert M. Muñiz, Jr, Mary Ann McGrath, Robert Kozinets, Stefania Borghini “American Girl and the Brand Gestalt: Closing the Loop on Socio-cultural Branding Research,” Journal of Marketing, 2009, Volume 73 (May), 118-134.
 
Albert M. Muñiz, Jr. and Hope Jensen Schau, “Vigilante Marketing and Consumer Created Communications,” Journal of Advertising, 2007, Volume 36 (3), 35-50. [One of four papers nominated by the Membership of the American Academy of Advertising for the Best Paper of the Year Award]
 
Hope Jensen Schau and Albert M. Muñiz, Jr., “A Tale of Tales: Narratives of the Apple Newton Brand Community,” Journal of Strategic Marketing, 2006, Volume 14 (March), 19-33.
 
Albert M. Muñiz, Jr. and Hope Jensen Schau, “Religiosity in the Abandoned Apple Newton Brand Community," Journal of Consumer Research, March 2005, Volume 31, 737-747. [One of the fifty most frequently cited articles in the Journal of Consumer Research]
 
Albert M. Muñiz, Jr. and Thomas C. O’Guinn, “Brand Community,” Journal of Consumer Research, March 2001, Volume 27, pages 412-432. [Winner, "Best Article,” Journal of Consumer Research, 2001. Recognized by Thompson Scientific as one of the most frequently cited articles published in 2001 in the Business and Economics disciplines, Winner, Sheth Foundation/Journal of Consumer Research Long Term Contribution Award. One of the ten most frequently cited articles in the Journal of Consumer Research]

Editor-reviewed Articles

Yun Mi Antorini and Albert M. Muñiz, Jr., “The Benefits and Challenges of Collaborating with User Communities,” Research-Technology Management, May—June 2013, 21-28 (invited article). [One of four papers nominated by Research-Technology Management’s Board of Editors for the 2014 Maurice Holland paper of the year award]

Albert M. Muñiz, Jr. and Hope Jensen Schau (2011), "How to Inspire Value-laden Collaborative Consumer-Generated Content," Business Horizons, Volume 53, #3 (May), 209-217.

Albert M. Muñiz, Jr., Walter Billingsley and Tracey Brill, "The GoReader: Developing Strategy for an Innovative Education Technology," Journal of Interactive Marketing, Volume 16, Number 1, Winter 2002, pages 67-88.

Peer Reviewed Book Chapters

Albert M. Muñiz, Jr. and Marie Taillard (forthcomning), “Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas,” in Michael Solomon and Tina Lowrey (eds), The Routledge Companion to Consumer Behavior, New York: Routledge.

Hope Jensen Schau and Albert M. Muñiz, Jr. (forthcomning), “Community Lost: The Unrealized Collaborative Market Potential of Credit Unions,” in Michael Solomon and Tina Lowrey (eds), The Routledge Companion to Consumer Behavior, New York: Routledge.

Yun Mi Antorini and Albert M. Muñiz, Jr. (2013), “Self-extension, brand community and user innovation,” in Ayalla A. Ruvio and Russell W. Belk (eds), The Routledge Companion to Identity and Consumption, New York: Routledge, 283-291.

Thomas C. O’Guinn and Albert M. Muñiz, Jr. (2010),“Towards a Sociological Model of Brands,” in Loken, Barbara, Rohini Ahluwalia and Michael J. Houston (eds.),  Brands and Brand Management: Contemporary Research Perspectives, New York: Taylor and Francis.
 
Thomas C. O’Guinn and Albert M. Muñiz, Jr. (2009), “Collective Brand Relationships,” in Joseph Priester, Deborah MacInnis, and C.W. Park (eds.), Handbook of Brand Relationships, N.Y. Society for Consumer Psychology and M.E. Sharp.
 
John F. Sherry, Jr., Robert V. Kozinets, Albert M. Muñiz, Jr., Nina Diamond, Stefania Borghini, Mary Ann McGrath (2008), “Allomother as Image and Essence: Animating the American Girl Brand,” in John F. Sherry, Jr. and Eileen Fischer (eds) Consumer Culture Theory, London: Routledge.
 
Albert M. Muñiz, Jr. and Thomas C. O’Guinn, “Marketing Communications in an Inter-Connected World of Consumption and Brand Communities,” in Marketing Communication: New Approaches, Technologies, and Styles, Allan J. Kimmel (ed), Oxford: Oxford University Press, 2005, pages 63-85.
 
Thomas C. O’Guinn and Albert M. Muñiz, Jr., “Communal Consumption and the Brand,” for Inside Consumption: Frontiers of Research on Consumer Motives, Goals, and Desires, David Glen Mick and S. Ratneshwar (eds.) New York: Routledge, 2005, pages 252-272.
 
Editor-reviewed Book Chapters

Albert M. Muñiz, Jr., “Brands and Branding,” entry for the Encyclopedia of Sociology, 2nd Edition, George Ritzer (ed), Wiley Blackwell (2015).

Albert M. Muñiz, Jr., Yun Mi Antorini and Hope Jensen Schau (2013), “The brick testament: religiosity among the adult fans of LEGO,” in Russell W. Belk and Rosa Llamas (eds) The Routledge Companion to Digital Consumption, New York: Routledge, 308-316.

Hope Jensen Schau and Albert M. Muñiz, Jr. (2007), “Temperance and Religiosity in a Non-marginal, Non-stigmatized Brand Community,” in Consumer Tribes: Theory, Practice, and Prospects, Bernard Cova, Robert Kozinets and Avi Shankar (eds), Elsevier/Butterworth-Heinemann.

Albert M. Muñiz, Jr., “Brands and Branding,” entry for the Encyclopedia of Sociology, George Ritzer (ed), Blackwell (2007).
 
Albert M. Muñiz, Jr., Thomas C. O’Guinn and Gary Alan Fine, “Rumor in Brand Community,” in Advances in Social and Organizational Psychology: A Tribute to Ralph Rosnow, Don Hantula (ed.) Mahwah, NJ: Lawrence Erlbaum Associates, 2006, pages 227-247.

Thomas C. O’Guinn and Albert M. Muñiz, Jr., “Brand Community and the Sociology of Brands,” in Christian Prill (ed) Marketing Yearbook, Geneva: Institut für Markentechnik, 2003, pages 309-327.

Refereed Conference Proceedings

Schau, Hope Jensen, and Albert M. Muñiz Jr. (2008), "Share the Brand: Communally-Embedded Consumer Generated Content," Advances in Consumer Research 35, 209-210.

Robert V. Kozinets, John F. Sherry, Jr., Mary Ann McGrath, Stefania Borghini, Nina Diamond, Albert M. Muñiz, Jr. (2006), “My Nana, My Mom and I Went to American Girl: Brand Experience in the Construction of Family Mythology,” in Karin M. Ekstron and Helene Brombeck (eds), European Advances in Consumer Research, 7.
 
Robert V. Kozinets, John F. Sherry, Jr., Mary Ann McGrath, Stefania Borghini, Nina Diamond, Albert M. Muñiz, Jr. (2005), “American Girl: The Family Brand,” in Geeta Menon and Akshai R. Rao (eds), Advances in Consumer Research, 32.
 
Robert V. Kozinets, John F. Sherry, Jr., Nina Diamond, Albert M. Muñiz, Jr., Stefania Borghini, and Mary Ann McGrath, (2004), “I’m an American Girl,” in Barbara E. Kahn and Mary Frances Luce (eds), Advances in Consumer Research, 31.
 
Hope Jensen Schau and Albert M. Muñiz, Jr., "Brand Communities and Personal Identities: Negotiations in Cyberspace," in Susan Broniarczyk and Kent Nakamoto (eds), Advances in Consumer Research, Provo, UT: Association for Consumer Research, Volume 29, 2002, pages 344-349.
 
Albert M. Muñiz, Jr. and Lawrence O. Hamer, "Us Versus Them: Oppositional Brand Loyalty and the Cola Wars," in Mary C. Gily and Joan Meyers-Levy (eds) Advances in Consumer Research, Volume 28, 2001, pages 355-361.
 
Hope Jensen Schau, Mary Wolfinbarger and Albert M. Muñiz, Jr. "Qualitative Research Perspectives in Computer Mediated Environments," in Mary C. Gily and Joan Meyers-Levy (eds) Advances in Consumer Research, Volume 28, 2001, page 326.
 
Albert M. Muñiz, Jr., “Consumers and Brand Meaning: Brands, the Self, and Others,” in Merrie Brucks and Deborah J. MacInnis (eds), Advances in Consumer Research, 1997, Volume 24, Provo, UT: Association for Consumer Research, pages 308 - 309.
 
Select Presentations

Albert M. Muñiz, Jr. and Marie Taillard, “Co-Creation Alliances and the Construction and Amplification of Genres and Taste Regimes,” presentation to the 2017 Consumer Culture Theory Conference, Anaheim, CA., July 12, 2017.

Albert M. Muñiz, Jr., “A sociological model of brands?,” paper presented at Consumers and Consumption Symposium, Center for Cultural Sociology, Yale University, New Haven, CT., March 31st, 2017.

Albert M. Muñiz, Jr., “Co-constructing institutions and legitimacy on LEGO Ideas,” presentation to the Marketing Department, Kent State University, Kent, OH., October 17, 2016.

Albert M. Muñiz, Jr., “Co-constructing institutions and legitimacy on LEGO Ideas,” presentation to the Chicago Consumer Culture Community, Chicago, IL., October 7, 2016.

Albert M. Muñiz, Jr., “Resources that users and platform owners bring: the Lego case,” MIT Innovation Lab Meeting, Massachusetts Institute of Technology, Cambridge, MA., October 15, 2015.

Albert M. Muñiz, Jr., “The Socio-Cultural Dimensions of Consumer Creativity,” presentation to Creativity Marketing Centre @ ESCP Europe, London, June 9, 2014.  

Albert M. Muñiz, Jr., “How Brand Community Practices Create Value,” paper presented to the 8th Open and User Innovation Annual Conference,  Massachusetts Institute of Technology, Cambridge, MA, August 2, 2010.

Participation in event: Igniting communities in a networked world: A MediaVest conversation with Hope Jensen Schau, Albert M. Muniz Jr. and Duncan Watts, Thursday, July 22, 2010, Princeton Columbia Club, New York, NY.

Albert M. Muñiz, Jr. and Hope Jensen Schau, “The Impact of Market Use of Consumer Generated Content on a Brand Community,” presentation to the 2006 Association for Consumer Research Conference in Orlando, Florida, September 28, 2006.
 
Albert M. Muñiz, Jr., “Branding in a World of Consumption and Brand Communities,” presentation to the Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico (SME), Puerto Rico Internet Status 2005, Puerto Rico, May 17, 2005.
 
Albert M. Muñiz, Jr. “What Makes a Strong Brand Community,” presentation at the MIT Innovation Lab Meeting, April 25, 2005, Shelton, CT.
 
Hope Jensen Schau and Albert M. Muñiz, Jr., “Power and resistance in the brand community for a discontinued product,” presentation to the 2004 Association for Consumer Research Conference in Portland, Oregon.
 
Thomas C. O’Guinn and Albert M. Muñiz, Jr., “The Polit-Brand: Brands of the New Left,” presentation to the 2003 Association for Consumer Research Conference in Toronto, Ontario.
 
Albert M. Muñiz, Jr. “User-Created Brand Communities,” presentation at the MIT Innovation Lab Meeting, April 4, 2003, Massachusetts Institute of Technology.
 
David Aron and Albert M. Muñiz, Jr. “Firing Back: Antecedents and Desired Outcomes of Consumer-Created Brand Hate Sites,” paper presented to American Psychological Association Annual Conference, September 2002, Chicago, IL.
 
Albert M. Muñiz, Jr., “Brand Community and the Negotiation of Brand Meaning,” paper presented to the 1996 Association for Consumer Research Annual Conference, Tucson, AZ.
 
Albert M. Muñiz, Jr. and Thomas C. O’Guinn, “Brand Community and the Sociology of Brands,” paper presented to 1995 Association for Consumer Research Annual Conference, Minneapolis, MN.
 
Thomas O’Guinn, L.J. Shrum and Albert M. Muñiz, Jr., “Understanding the Social Reality of Consumption: A Three Level/Three Method Approach,” paper presented to 1993 American Marketing Association, Winter Marketing Educator’s Conference.

Awards and Honors

• Winner, Sheth Foundation/Journal of Consumer Research Long Term Contribution Award Journal of Consumer Research, 2001, “Brand Community,” by Albert M. Muñiz, Jr. and Thomas C. O’Guinn, Journal of Consumer Research, 27:4, awarded October, 2014.
• Winner, "Best Article,” “Brand Community,” by Albert M. Muñiz, Jr. and Thomas C. O’Guinn, Journal of Consumer Research, 27:4, awarded October, 2004.
• Recognized by Thompson Scientific as one of the most frequently cited articles published from 2001 in the Business and Economics disciplines, “Brand Community,” by Albert M. Muñiz, Jr. and Thomas C. O’Guinn, Journal of Consumer Research, 27:4
• Citations of Excellence Award for 2014 & 2013 by Emerald Management Reviews for being one of the top fifty most impactful management articles of 2009, Hope Jensen Schau, Albert M. Muñiz, Jr., and Eric J. Arnould, “How Brand Community Practices Create Value,” Journal of Marketing, 2009, 73 (September).
• Selected by Emerald Management Reviews Independent Review Board as one of the top fifty management articles of 2009 (out of 15,000 articles in 400 journals), "Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place,"  by Stefania Borghini, Nina Diamond, Robert V. Kozinets, Mary Ann McGrath, Albert M. Muñiz, Jr. and John F. Sherry, Jr. Journal of Retailing, 85 (September).
• Winner, 2011 Davidson Honorable Mention Award for the Best Article in Volume 85 (2009) of the Journal of Retailing, "Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place,"  by Stefania Borghini, Nina Diamond, Robert V. Kozinets, Mary Ann McGrath, Albert M. Muñiz, Jr. and John F. Sherry, Jr. Journal of Retailing, 85 (September).
• Nominee, “Best Paper Award,” Journal of Advertising, 2007, “Vigilante Marketing and Consumer Created Communications,” by Albert M. Muñiz, Jr. and Hope Jensen Schau, Journal of Advertising, 2007, 36:3.
• Nominee, 2014 Maurice Holland paper of the year award, “The Benefits and Challenges of Collaborating with User Communities,” Yun Mi Antorini and Albert M. Muñiz, Jr, Research-Technology Management, May—June 2013.
• Outstanding Reviewer, Journal of Consumer Research, 2005-2006; 2011-2012.
• Post-Doctoral Visitor in Marketing, University of California, Berkeley, Walter A. Haas School of Business 1997 to 1999.
• Indiana University Annual Haring Symposium Fellow, 1996.
• Six times named to “Incomplete List of Teachers Rated ‘Excellent’ By Their Students” (campus-wide teaching honor) at the University of Illinois, 1992-1996.
• J.M. Jones Fellow, 1992-1996.
• Hearst Foundation Assistant, 1991-1992.
 
Teaching Experience

Brand Culture, Brand Management, Consumer Culture, Internet Marketing, DePaul University, Chicago, IL. Taught in Hong Kong, Prague and Taipei MBA programs
Product Management, Marketing Principles, Marketing Case Discussions, University of California, Berkeley, CA.
Marketing Case Discussions, Consumer Behavior Case Discussions, University of Illinois, Urbana-Champaign. IL.

Professional Experience

· Co-founder, Piasa Films Low Altitude Camera Service, Chicago, IL., 2013-2015
· Chief Consumer Officer, BreakingVoices.com, Chicago, IL., 2011 to 2014
· Chief Consumer Officer, 360NewsNow.com, Chicago, IL., 2008 to 2010
· Executive development seminar, Brand Communities, Lego America, 2005
· Executive development seminar, Internet as Marketing Channel, Donau Universitat, 2002
· Executive development seminar, Internet Marketing, Steinbeis Transfer Institute, 2001
· Executive development seminar, Internet as Marketing Channel, W.W. Grainger, Inc., 2000
· Marketing research analyst and strategy consultant, Shouting Ground Technologies (Internet service provider), 1992
· Consultant, Treehouse Consulting, Champaign, Illinois, Fortune 500 clients, 1991 - 1996
· Promotions Department Manager, WPGU-FM, Champaign, Illinois, 1989 – 1991

University Service

DePaul/RFUMS Alliance Research Committee, 2012 to 2013
Status of Faculty Committee, 2007 to 2010

College Service

DBA Committee, 2016 to present
Research Committee, 2005 to present, Chair 2007 to 2015
ICS 392 Capstone Committee, 2014 to present
Online/Distance Learning Committee, 2006 to 2010
Technology Policy Committee, 2005-2006

Department Service

Tenure & Promotion Committee, Chair, 2014 to present
Tenure & Promotion Committee, Chair, 2009 to 2015
Tenure & Promotion Committee, 2009 to 2010
Kellstadt Digital Marketing Advisory Board, 2005 to present
MBA Curriculum Review, 2004 to 2006
Committee on Curriculum Review, 2005
MSMA Committee, 2001                  

Dissertation Committees

Akon Ekpo, 2012, University of Illinois, Chicago, “How Marginalized Consumers Use Information Technology.”

John Hildebrand, 2012, University of Illinois, Chicago, “Play and the Construction of Elective Identity.”

Yun Mi Antorini, 2007, Copenhagen Business School, Copenhagen, Denmark, "Brand Community Innovation: An Intrinsic Case Study of the Adult Fans of LEGO Community."

Peter Newman, 2003, University of Illinois, Urbana-Champaign, Institute for Communications Research, "An Investigation of Consumer Reactions to Negative Word-of-Mouth On the Internet."

Conferences and colloquia

Co-founder and co-coordinator (with Kent Grayson) of the Chicago Consumer Culture Community (C4), 2007 to present.

Co-chair (with Kent Grayson and Hope Schau) of the Consumer Culture Theory Annual Conference, Evanston, IL., 2011.

Reviewer Experience

Journals Reviewer

Academy of Management Review
Consumption, Markets and Culture
Journal of the Academy of Marketing Science
Journal of Advertising
Journal of Broadcasting and Electronic Media
Journal of Business Research
Journal of Business Strategies
Journal of Children and Media
Journal of Consumer Culture
Journal of Consumer Psychology
Journal of Consumer Research,
    Editorial Review Board 2005 to present
Journal of Contemporary Ethnography
Journal of International Business Studies
Journal of Interactive Marketing
Journal of Marketing
    Editorial Review Board 2012 to present
Journal of Marketing Management
Journal of Marketing Research
Journal of Retailing
Journal of Retailing and Consumer Services
Marketing Science
Organization Science
Psychology and Marketing
Research in Consumer Behavior
Research Policy
Social Science Research

Conferences Reviewer

American Marketing Association Educator’s Conference
American Psychological Association Annual Conference
Association for Consumer Research Annual Conference
    Program Committee 2005, 2007, 2009, 2011
Consumer Culture Theory Annual Conference
    Program Committee 2010
Society for Consumer Psychology Annual Conference
    Program Committee 2006

Research Grant Organizations Reviewer

Research Grants Council, Hong Kong
Social Sciences and Humanities Research Council of Canada
Swiss National Science Foundation

Textbook Reviewer

John Wiley and Sons
McGraw-Hill Irwin
Prentice Hall
Routledge
SouthWestern Publishing
 
Media Citations

The Bakersfield Californian
Bavarian Broadcasting Corporation, Munich, Germany
BrandChannel.com
Business 2.0
Chicago Journal
Chicago Tribune (1, 2)
CMO Magazine
Crain’s Chicago Business
Cultofmac.com (1, 2)
Daily Herald, Arlington Heights, IL.
Daily Southtown, Chicago, IL.
Danish Radio, Harddisken
The Financial Times
Forbes
Industry Standard
LiveScience
Marketing News
Marketing Week
Newcity, Chicago, IL.
The New York Times
The New York Times Magazine
Strategy + Business
Wired News (1, 2, 3, 4, 5)
WBEZ 90.1 FM, Chicago Public Radio
WMAQ NBC Channel 5 News, Chicago, IL.