Albert Manuel Muñiz, Jr.

  

Campus address

DePaul University

Department of Marketing   

7510 DePaul Center

1 East Jackson Boulevard                                                                     

Chicago, IL.  60604-2287                                                                     

312.362.5034 (office), 312.362.5647 (fax)

amuniz@depaul.edu

 

 

Academic Employment

DePaul University, Chicago, IL.

Kellstadt Graduate School of Business

Associate Professor of Marketing, 2005 to present

Assistant Professor of Marketing, 1999 to 2005

International teaching experience: taught in Hong Kong, Prague and Taipei MBA programs

 

University of California, Berkeley

Walter A. Haas School of Business

Lecturer in Marketing, 1997 to 1999

 

University of Illinois, Urbana-Champaign

Instructor, 1992 to 1996



Education

Doctor of Philosophy in Business Administration

University of Illinois - Urbana/Champaign, January 1998

Area of concentration: marketing/consumer behavior

J.M. Jones Fellow

 

Master of Science in Advertising

University of Illinois - Urbana/Champaign, August 1992

Hearst Foundation Assistant

 

Bachelor of Science in Advertising

University of Illinois - Urbana/Champaign, May 1991

Graduated with Highest Honors

 

Research Interests

Sociological aspects of consumer behavior, branding, brand community, sociology of brands, consumer-generated content, computer-mediated marketing environments. 

 

 

Refereed Articles

Hope Jensen Schau, Albert M. Muñiz, Jr., and Eric J. Arnould, “How Brand Community Practices Create Value,” Journal of Marketing, 2009, Volume 73 (September), 30-51.

 

Stefania Borghini, Nina Diamond, Robert V. Kozinets, Mary Ann McGrath, Albert M. Muñiz, Jr. and John F. Sherry, Jr., "Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place, " Journal of Retailing, Volume 85 (September), 363-375. 


Nina Diamond, John Sherry, Albert M. Muñiz, Jr, Mary Ann McGrath, Robert Kozinets, Stefania Borghini “American Girl and the Brand Gestalt: Closing the Loop on Socio-cultural Branding Research,” Journal of Marketing, 2009, Volume 73 (May), 118-134.

 

Albert M. Muñiz, Jr. and Hope Jensen Schau, “Vigilante Marketing and Consumer Created Communications,” Journal of Advertising, 2007, Volume 36 (3), 35-50. [One of four papers nominated by the Membership of the American Academy of Advertising for the Best Paper of the Year Award]

 

Hope Jensen Schau and Albert M. Muñiz, Jr., “A Tale of Tales: Narratives of the Apple Newton Brand Community,” Journal of Strategic Marketing, 2006, Volume 14 (March), 19-33.

 

Albert M. Muñiz, Jr. and Hope Jensen Schau, “Religiosity in the Abandoned Apple Newton Brand Community," Journal of Consumer Research, March 2005, Volume 31, 737-747.

 

Albert M. Muñiz, Jr., Walter Billingsley and Tracey Brill, "The GoReader: Developing Strategy for an Innovative Education Technology," Journal of Interactive Marketing, Volume 16, Number 1, Winter 2002, pages 67-88.

 

Albert M. Muñiz, Jr. and Thomas C. O’Guinn, “Brand Community,” Journal of Consumer Research, March 2001, Volume 27, pages 412-432. [Winner, "Best Article,” Journal of Consumer Research, 2001. Recognized by Thompson Scientific as one of the most frequently cited articles published in 2001 in the Business and Economics disciplines]

 

 

Refereed Book Chapters

Thomas C. O’Guinn and Albert M. Muñiz, Jr. (2010),“Towards a Sociological Model of Brands,” in Loken, Barbara, Rohini Ahluwalia and Michael J. Houston (eds.),  Brands and Brand Management: Contemporary Research Perspectives, New York: Taylor and Francis.

 

Thomas C. O’Guinn and Albert M. Muñiz, Jr. (2009), “Collective Brand Relationships,” in Joseph Priester, Deborah MacInnis, and C.W. Park (eds.), Handbook of Brand Relationships, N.Y. Society for Consumer Psychology and M.E. Sharp.

 

John F. Sherry, Jr., Robert V. Kozinets, Albert M. Muñiz, Jr., Nina Diamond, Stefania Borghini, Mary Ann McGrath (2008), “Allomother as Image and Essence: Animating the American Girl Brand,” in John F. Sherry, Jr. and Eileen Fischer (eds) Consumer Culture Theory, London: Routledge.

 

Hope Jensen Schau and Albert M. Muñiz, Jr. (2007), “Temperance and Religiosity in a Non-marginal, Non-stigmatized Brand Community,” in Consumer Tribes: Theory, Practice, and Prospects, Bernard Cova, Robert Kozinets and Avi Shankar (eds), Elsevier/Butterworth-Heinemann.

 

Albert M. Muñiz, Jr., “Brands and Branding,” entry for the Encyclopedia of Sociology, George Ritzer (ed), Blackwell (2007).

 

Albert M. Muñiz, Jr., Thomas C. O’Guinn and Gary Alan Fine, “Rumor in Brand Community,” in Advances in Social and Organizational Psychology: A Tribute to Ralph Rosnow, Don Hantula (ed.) Mahwah, NJ: Lawrence Erlbaum Associates, 2006, pages 227-247.

 

Albert M. Muñiz, Jr. and Thomas C. O’Guinn, “Marketing Communications in an Inter-Connected World of Consumption and Brand Communities,” in Marketing Communication: New Approaches, Technologies, and Styles, Allan J. Kimmel (ed), Oxford: Oxford University Press, 2005, pages 63-85.

 

Thomas C. O’Guinn and Albert M. Muñiz, Jr., “Communal Consumption and the Brand,” for Inside Consumption: Frontiers of Research on Consumer Motives, Goals, and Desires, David Glen Mick and S. Ratneshwar (eds.) New York: Routledge, 2005, pages 252-272.

 

Thomas C. O’Guinn and Albert M. Muñiz, Jr., “Brand Community and the Sociology of Brands,” in Christian Prill (ed) Marketing Yearbook, Geneva: Institut für Markentechnik, 2003, pages 309-327.

 

 

Refereed Conference Proceedings

Robert V. Kozinets, John F. Sherry, Jr., Mary Ann McGrath, Stefania Borghini, Nina Diamond, Albert M. Muñiz, Jr. (2006), “My Nana, My Mom and I Went to American Girl: Brand Experience in the Construction of Family Mythology,” in Karin M. Ekstron abd Helene Brombeck (eds), European Advances in Consumer Research, 7.

 

Robert V. Kozinets, John F. Sherry, Jr., Mary Ann McGrath, Stefania Borghini, Nina Diamond, Albert M. Muñiz, Jr. (2005), “American Girl: The Family Brand,” in Geeta Menon and Akshai R. Rao (eds), Advances in Consumer Research, 32.

 

Robert V. Kozinets, John F. Sherry, Jr., Nina Diamond, Albert M. Muñiz, Jr., Stefania Borghini, and Mary Ann McGrath, (2004), “I’m an American Girl,” in Barbara E. Kahn and Mary Frances Luce (eds), Advances in Consumer Research, 31.

 

Hope Jensen Schau and Albert M. Muñiz, Jr., "Brand Communities and Personal Identities: Negotiations in Cyberspace," in Susan Broniarczyk and Kent Nakamoto (eds), Advances in Consumer Research, Provo, UT: Association for Consumer Research, Volume 29, 2002, pages 344-349.

 

Albert M. Muñiz, Jr. and Lawrence O. Hamer, "Us Versus Them: Oppositional Brand Loyalty and the Cola Wars," in Mary C. Gily and Joan Meyers-Levy (eds) Advances in Consumer Research, Volume 28, 2001, pages 355-361.

 

Hope Jensen Schau, Mary Wolfinbarger and Albert M. Muñiz, Jr. "Qualitative Research Perspectives in Computer Mediated Environments," in Mary C. Gily and Joan Meyers-Levy (eds) Advances in Consumer Research, Volume 28, 2001, page 326.

 

Albert M. Muñiz, Jr., “Consumers and Brand Meaning: Brands, the Self, and Others” in Merrie Brucks and Deborah J. MacInnis (eds), Advances in Consumer Research, 1997, Volume 24, Provo, UT: Association for Consumer Research, pages 308 - 309.

 

 

Selected Presentations

Albert M. Muñiz, Jr., “How Brand Community Practices Create Value,” paper presented to the 8th Open and User Innovation Annual Conference,  Massachusetts Institute of Technology, Cambridge, MA, August 2, 2010. 

Participation in event: Igniting communities in a networked world: A MediaVest conversation with Hope Jensen Schau, Albert M. Mu
ñiz Jr. and Duncan Watts, Thursday, July 22, 2010, Princeton Columbia Club, New York, NY.

Hope Jensen Schau, Kate Thompson, Albert M. Muñiz, Jr., “Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Content,” presentation to the 2009 Association for Consumer Research Conference in Pittsburgh, Pennsylvaina, October 4, 2009.


Albert M. Muñiz, Jr. and Hope Jensen Schau, “The Impact of Market Use of Consumer Generated Content on a Brand Community,” presentation to the 2006 Association for Consumer Research Conference in Orlando, Florida, September 28, 2006.

 

Albert M. Muñiz, Jr., “What Makes a Strong Brand Community (and Why it Matters),” invited presentation to the Association for Consumer Research Doctoral Consortium, San Antonio, TX., September 28, 2005.

 

Albert M. Muñiz, Jr., “Branding in a World of Consumption and Brand Communities,” presentation to the Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico (SME), Puerto Rico Internet Status 2005, Puerto Rico, May 17, 2005.

 

Albert M. Muñiz, Jr. “What Makes a Strong Brand Community,” presentation at the MIT Innovation Lab Meeting, April 25, 2005, Shelton, CT.

 

Hope Jensen Schau and Albert M. Muñiz, Jr., “Twenty Years of Consumer Culture Theory: Retrospect and Prospect,” presentation to the 2004 Association for Consumer Research Conference in Portland, Oregon.

 

Hope Jensen Schau and Albert M. Muñiz, Jr., “If You Can’t Find it, Create It: An Analysis of Consumer Engagement and the Creation of a Consumer Generated Subtext,” presentation to the 2003 Association for Consumer Research Conference in Toronto, Ontario.

 

Robert Kozinets, John F. Sherry, Jr., Nina Diamond, Mary Ann McGrath, Albert M. Muñiz, Jr., and Stefania Borghini, “I’m an American Girl,” documentary film exhibited at the 2003 Association for Consumer Research Conference in Toronto, Ontario.

 

Thomas C. O’Guinn and Albert M. Muñiz, Jr., “The Polit-Brand: Brands of the New Left,” presentation to the 2003 Association for Consumer Research Conference in Toronto, Ontario.

 

Albert M. Muñiz, Jr. “User-Created Brand Communities,” presentation at the MIT Innovation Lab Meeting, April 4, 2003, Massachusetts Institute of Technology.

 

Albert M. Muñiz, Jr. and Hope Jensen Schau, “Power & Resistance in the Brand Community of a Discontinued Product,” paper presented to 2002 Association for Consumer Research Annual Conference, Atlanta, GA.

 

David Aron and Albert M. Muñiz, Jr. “Firing Back: Antecedents and Desired Outcomes of Consumer-Created Brand Hate Sites,” paper presented to American Psychological Association Annual Conference, September 2002, Chicago, IL.

 

Albert M. Muñiz, Jr., "Brand Community," presentation in the 1997 E. T. Grether Research Seminar in Marketing, Haas School of Business, University of California, Berkeley.

 

Albert M. Muñiz, Jr., “Brand Community and the Negotiation of Brand Meaning,” paper presented to the 1996 Association for Consumer Research Annual Conference, Tucson, AZ.

 

Albert M. Muñiz, Jr. and Thomas C. O’Guinn, “Brand Community and the Sociology of Brands,” paper presented to 1995 Association for Consumer Research Annual Conference, Minneapolis, MN.

 

Thomas O’Guinn, L.J. Shrum and Albert M. Muñiz, Jr., “Understanding the Social Reality of Consumption: A Three Level/Three Method Approach,” paper presented to 1993 American Marketing Association, Winter Marketing Educator’s Conference. 

 


Awards and Honors

Winner, "Best Article,” Journal of Consumer Research, 2001, “Brand Community,” by Albert M. Muñiz, Jr. and Thomas C. O’Guinn, Journal of Consumer Research, 27:4, awarded October, 2004.

Recognized by Thompson Scientific as one of the most frequently cited articles published from 2001 in the Business and Economics disciplines, “Brand Community,” by Albert M. Muñiz, Jr. and Thomas C. O’Guinn, Journal of Consumer Research, 27:4

Outstanding Reviewer, Journal of Consumer Research, 2005-2006.

Nominee, “Best Paper Award,” Journal of Advertising, 2007, “Vigilante Marketing and Consumer Created Communications,” by  Albert M. Muñiz, Jr. and Hope Jensen Schau, Journal of Advertising, 2007, Volume 36 (3), 35-50.

Post-Doctoral Visitor in Marketing, University of California, Berkeley, Walter A. Haas School of Business 1997 to 1999

Indiana University Annual Haring Symposium Fellow, 1996

Six times named to “Incomplete List of Teachers Rated ‘Excellent’ By Their Students” (campus-wide teaching honor) at the University of Illinois.

J.M. Jones Fellow

Hearst Foundation Assistant

 

 

Teaching Experience

2008 to present, Brand Management, DePaul University, Chicago, IL.

2006 to present, Brand Culture, DePaul University, Chicago, IL.

2001 to present, Consumer Culture, DePaul University, Chicago, IL.

1999 to 2004, Internet Marketing, DePaul University, Chicago, IL.

1999, Strategic Product Management, Marketing Principles, University of California, Berkeley, CA.

1997 to 1999, Marketing Case Discussions, University of California, Berkeley, CA.

1992 to 1996, Marketing Case Discussions, Consumer Behavior Case Discussions, University of Illinois, Urbana-Champaign. IL. 

Reviewer Experience

Academy of Management Review

Consumption, Markets and Culture

Journal of the Academy of Marketing Science

Journal of Advertising

Journal of Broadcasting and Electronic Media

Journal of Business Research

Journal of Business Strategies

Journal of Children and Media

Journal of Consumer Culture

Journal of Consumer Psychology

Journal of Consumer Research,

        Editorial Review Board, 2005 to present

Journal of Contemporary Ethnography

Journal of International Business Studies

Journal of Interactive Marketing

Journal of Marketing

Journal of Marketing Research

Journal of Retailing

Journal of Retailing and Consumer Services

Marketing Science

Organization Science

Psychology and Marketing

Research in Consumer Behavior

American Marketing Association Educator’s Conference

American Psychological Association Annual Conference

Association for Consumer Research Annual Conference

        Program Committee 2005, 2007, 2009

Consumer Culture Theory Annual Conference

        Program Committee 2010

Research Grants Council, Hong Kong

Social Sciences and Humanities Research Council of Canada

Society for Consumer Psychology Annual Conference

        Program Committee 2006

John Wiley and Sons

McGraw-Hill Irwin

Prentice Hall

Routledge

SouthWestern Publishing

 


Media Citations

The Bakersfield Californian

Bavarian Broadcasting Corporation, Munich, Germany

BrandChannel.com

Business 2.0

Chicago Journal

Chicago Tribune

CMO Magazine

Crain’s Chicago Business

Daily Herald, Arlington Heights, IL.

Daily Southtown, Chicago, IL.

Danish Radio, Harddisken

The Financial Times

Forbes

Industry Standard

LiveScience

Marketing News

Newcity, Chicago, IL

The New York Times

The New York Times Magazine

Strategy + Business

Wired News

WBEZ 90.1 FM, Chicago Public Radio

WMAQ NBC Channel 5 News, Chicago, IL.