Education

B.S., Advertising, University of Illinois at Urbana/Champaign, 1991;

M.S., Advertising, University of Illinois at Urbana/Champaign, 1992;

Ph.D., Business Administration, University of Illinois at Urbana/Champaign, 1998.

Teaching and Research Interests

Teaching specialties: (1) internet marketing/e-commerce, (2) consumer behavior, (3) brand management.

Current research topics: (1)brand communities, (2) online consumer behavior, (3) branding, (4) sociological aspects of consumer behavior.

Professional Activities

Publications Include

Muniz, A., W. Billingley and T. Brill, “The Go-Reader Launch,” Journal of Interactive Marketing, Autumn, 2001; Schau, H. and A. Muniz, “Brand Communities and Personal Identities: Negotiations in Cyberspace,” Advances in Consumer Research, Vo. 29, 2002; Muniz, A. and T. O’Guinn, “Brand Community,” Journal of Consumer Research, March, 2001; Muniz, A. and L. Hamer, “US Versus Them: Oppositional Brand Loyalty and the Cola Wars,” in Mary C. Gily and Joan Meyers-Levy (eds), Advances in Consumer Research, Vol. 28, 2001; Muniz, A. and T. O’Guinn, “Correlates of Brand Communal Affiliation Strength in High Technology Products,” paper presented to Association For Consumer Research Conference, 2000.

Professional Service

Post-doctoral visitor, Haas School of Business, University of California-Berkeley; Review for Association for Consumer Research, Annual Conference Reviewer for Journal of Consumer Research, 1997-1999; Haring Symposium Fellow, 1996; J.M. Jones Fellow, 1992-1997.

Employment History

Instructor, Walter A. Haas School of Business, University of California-Berkeley, 1997-1999; Instructor, College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1992-1997; at DePaul since 1999.