I characterize optimal bidding decisions in bidding markets where each agent does not perceive she can significantly affect the market outcome. Using a foreign exchange bidding framework to provide a micro-foundation for the shape of a bidder’s payoff function, I show that (1) in a discriminatory auction a bidder bids for a price that equals the value of the marginal product of her bid quantity, and (2) in a competitive auction a bidder bids for a price that equals the value of the average product of her bid quantity. An example illustrates the comparative properties of these solutions.
 
 

JEL Codes: D44, F31