You can download the syllabus here.
Introduction
I think Internet marketing can be fun and straightforward to understand. My role is to highlight what is practical and possible. I love those “light bulb” moments when someone in class suddenly realizes how they can use the Internet to communicate more effectively with their audience.
I try to pack as much as I can into each class (but not to the point where the brain gives up with a torrent of information). A lecture handout, a workbook, and online activities accompany each class. I record the class for those who cannot attend (or want to review the material). The content is updated continually and designed to be easily understandable.
Since 2020, Practical Internet Marketing is taught in a “Flex” modality. A Flex course is taught in a technology-enhanced classroom that allows for students and guests to remotely connect via Zoom and actively participate with students and faculty in the physical classroom. This modality is highly desired by students who enjoy learning in the classroom but want the flexibility to connect online when work or family responsibilities prevent them from traveling to campus. You can attend Practical Internet Marketing on campus or remotely via Zoom. You don’t need to commit to one particular mode of attendance – you can choose on the day what works best for you.
The online supplements are delivered through the Desire2Learn Learning Management System. D2L allows me to share online discussion, links, online books, quizzes, and more with the class.
I try to pack as much as I can into each class (but not to the point where the brain gives up with a torrent of information). A lecture handout, a workbook, and online activities accompany each class. I record the class for those who cannot attend (or want to review the material). The content is updated continually and designed to be easily understandable.
Since 2020, Practical Internet Marketing is taught in a “Flex” modality. A Flex course is taught in a technology-enhanced classroom that allows for students and guests to remotely connect via Zoom and actively participate with students and faculty in the physical classroom. This modality is highly desired by students who enjoy learning in the classroom but want the flexibility to connect online when work or family responsibilities prevent them from traveling to campus. You can attend Practical Internet Marketing on campus or remotely via Zoom. You don’t need to commit to one particular mode of attendance – you can choose on the day what works best for you.
The online supplements are delivered through the Desire2Learn Learning Management System. D2L allows me to share online discussion, links, online books, quizzes, and more with the class.
Awards
I was presented with The Kellstadt Marketing Center Distinguished Professional Educator Award For Excellence in Teaching in 2009 and 2013.
Online registration is available through the website of DePaul Continuing and Professional Education. If you register early you may be eligible for a discount….
Online Registration
Online registration is available through the website of DePaul Continuing and Professional Education. If you register early you may be eligible for a discount….
Agenda
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Topics
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Optional Assignment
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Deliverables Checklist
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One |
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Assignment 1: Create (or plan on paper) a three-page website promoting you as an Internet Marketing expert. Your site will need to have a homepage, contact details and blog. | |
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Two
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Assignment 2: Optimize your site from assignment 1 for search engines (or create a plan for optimization). |
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Three |
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Assignment 3: Create a blog. This may be personal or work related. Create AI generative images. |
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Four |
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Assignment 4: Create a short podcast (can be as brief as a minute long). |
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Five |
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Final Presentation: Your options are to choose one from:
You will need to submit a final presentation in order to achieve your certificate. |
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Six |
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